'You Don't Know What You Have Until It's Gone'

Aatir Abdul Rauf


Aatir Abdul Rauf


Aug 11, 2022

'You Don't Know What You Have Until It's Gone'

Years ago in Dubai, I got off work really late and had to rush to the metro station to catch the train before the service closed for the day.

It was around 11.55 pm by the time I reached the platform. I was waiting alongside several other people who were heading back home.

Then, there was a little confusion.

According to the schedule, there were 2 more trains before the service ended at midnight.

However, the display monitor stated the next train was the last.


What seemed like a tranquil scene etched in civility, quickly turned into the royal rumble.

Typically, people would be willing to catch the next train if the existing one was full to a point.

Not this time.

Everyone heaved in including myself. This could be the last train.

No one wanted to pay for a taxi. No one wanted to be left out.


1. Our behaviour changes dramatically when we limit the time window of action.

Sadly, few realize that life is already on a short timer.

2. #Products need 3 things to apply fear of missing out (#FOMO) properly: a valuable service, verifiable scarcity & evidence of popularity.

3. It only counts as gratitude when you appreciate a blessing while still in possession of it.

When it's gone, that's not gratitude you're feeling.

That's regret.

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