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Growth & Marketing

Read Aatir's posts on product marketing covering topics like product-led growth, growth hacks, marketing tips, branding & GTM plays.

How King Frederick II Do Product Marketing?
Growth & Marketing
  •  
1 min read

How King Frederick II Do Product Marketing?

The feeling is what it takes for a great Product Marketer to increase their sales. Here is how King Frederick II in the 18th century do it.

Why Miro Should Be More Popular?
Growth & Marketing
  •  
1 min read

Why Miro Should Be More Popular?

Some personal thoughts on one product that is doing product-led growth right.

3 Aspects To Convince Both Buyers And Users To Buy
Growth & Marketing
  •  
1 min read

3 Aspects To Convince Both Buyers And Users To Buy

If your buyers and users are not the same, it can be difficult for you to align the selling message. Here are 3 aspects to consider applying for.

Metrics Used For Your 5 Marketing Evaluations In SaaS
Growth & Marketing
  •  
1 min read

Metrics Used For Your 5 Marketing Evaluations In SaaS

An easy-to-remember definition of product-fit in SaaS and commonly used metrics to manage your 5 marketing evaluations.

4 Steps To Get Out Of A Writer's Block
Growth & Marketing
  •  
1 min read

4 Steps To Get Out Of A Writer's Block

If you have once encountered a writer's block, here are four steps to cope with it.

8 Ways You Can Do To Gamify Your Product
Growth & Marketing
  •  
1 min read

8 Ways You Can Do To Gamify Your Product

Gamification is one of the best ways to increase sales. Here are some of the lessons throughout my Product Management journey.

In an attempt to make this footer a bit interesting, here's a little PM joke:

A Product Manager tried walking into a bar...but couldn't when he realized the doorknob user story was still in the backlog.

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