Growth & Marketing

Read Aatir's posts on product marketing covering topics like product-led growth, growth hacks, marketing tips, branding & GTM plays.

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How King Frederick II Do Product Marketing?

The feeling is what it takes for a great Product Marketer to increase their sales. Here is how King Frederick II in the 18th century do it.

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Some personal thoughts on one product that is doing product-led growth right.

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If your buyers and users are not the same, it can be difficult for you to align the selling message. Here are 3 aspects to consider applying for.

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An easy-to-remember definition of product-fit in SaaS and commonly used metrics to manage your 5 marketing evaluations.

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If you have once encountered a writer's block, here are four steps to cope with it.

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Gamification is one of the best ways to increase sales. Here are some of the lessons throughout my Product Management journey.