Hi, I'm Aatir. I educate teams to build & market web products.

With over a decade of experience in Product Management & Marketing, I help teams plan a practical path towards achieving product & business goals.

Contact Me

I fuse Product & Marketing to help ship products that matter.

Even the best products can fail if they have a poor go-to-market strategy. Along navigating the dev kitchen to build compelling products, I help teams create avenues to put the product in the hand of customers.

Think Product Management, Product Marketing, Sales Enablement, Demand Generation & CRM Automation.

How do I help teams?

Product Consultancy

I help teams brainstorm about their product’s value proposition, user flows, internal processes and the roadmaps that they should aim for.

Corporate Training

I deliver a series of interactive lectures to train your team on specific product or marketing concepts e.g. Product-led Growth.

Interview on Behalf

If a team is planning to hire a Product or Online Marketing Manager, I can conduct a quick 30-minute interview and share my candid feedback.

How do I help individuals?

Career Advice

If someone is planning to enter Product Management or Online Marketing and is unsure what to expect and if it’s the right move, I can clear some air on that.

Product Brainstorming

I can assist Product Managers when they need help with a specific problem, user story or process.

Marketing Brainstorming

I help product marketers think about how to go about growth and specifically promote a new product, feature or service in a meaningful way.

Industries I specialize in

Recruitment Technologies
e.g. sourcing, applicant tracking, video assessments, employee onboarding

Online Events Platforms
e.g. virtual career fairs, online trade shows, virtual conferences

B2C Classifieds
e.g. automobile portals, general classifieds, community building

What I’m Writing About These Days

Past Projects

PAKWHEELS.COM 2009-2011

Grew an Automobile Marketplace to National Dominance

ACHIEVEMENT
‍‍Doubled traffic to 1.3 Million Uniques/month in 24 months

TECHNIQUES USED
‍‍SEO, Improving Search UX, Enhancing Product Design

YALLAMOTOR.COM 2011 - 2013

Led Launch of a Top Auto Classifieds in the Middle East

ACHIEVEMENT
‍‍
Took the website to 50K uniques/month in 6 months after launch and entered top 3 car review sites in MENA.

TECHNIQUES USED
‍‍
Market Research, Rapid Prototyping, SEO, SEM

What I’m currently involved in

TALENTERA 2014 - CURRENT

Managing one of MENA’s leading applicant tracking systems

ACHIEVEMENT
‍‍Designed premium features like Requisitions, Scorecarding & Onboarding tools, enabling upsells resulting in multiple 6-figure deals

TECHNIQUES USED
‍‍Competitive Research, Product Design, Specs, Wireframing

vFAIRS 2014 - CURRENT

Building Rapid Growth for a leading Virtual Events Platform

ACHIEVEMENT
‍‍
Led the online marketing unit and grew lead generation from zero to 500+ enterprise-level sales qualified leads every month.

TECHNIQUES USED
‍‍
Content Marketing, Email Marketing, SEM, PR, Social Media, Copywriting.

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Fast-growing Products I’m excited about

AFTERHIRE 2018 - CURRENT

Working on a World-Class Employee Onboarding Solution

ACHIEVEMENT
‍‍Led a product team to build a highly configurable employee onboarding solution that sold to 11 enterprise customers (1,000 employees+) in the Middle East in the first 12 months of operations.

TECHNIQUES USED
‍‍Competitive Research, Prototyping, Product Management, Email Marketing

What Others Say About Aatir

Aatir set the tone of his work by being quick, insightful and detailed on his first product management task at Confiz. From then on, he continued to push the boundaries and work closely with development, beyond what was required of him as a product manager. Aatir is an exceptional Product Manager.

Syed Ali

7Vals

Aatir is naturally inclined to do product management. He knows where to look for to conduct complete in-depth market research and has a gifted sense of UI/UX/Feature design. His work at our company was greatly appreciated by peers, seniors and juniors. Aatir takes on new challenges with utmost motivation and takes complete ownership and responsibility of completing those challenges. He also possesses a pleasant personality and is easy going -- gels very well in a team environment.

Zartash Afzal Uzmi

Confiz Solutions

Hi, I'm Aatir. I educate teams to build & market web products.

I fuse Product & Marketing to help ship products that matter.

How do I help teams?

How do I help individuals?

Industries I specialize in

What I’m Writing About These Days

Past Projects

Grew an Automobile Marketplace to National Dominance

Led Launch of a Top Auto Classifieds in the Middle East

What I’m currently involved in

Managing one of MENA’s leading applicant tracking systems

Building Rapid Growth for a leading Virtual Events Platform

Want product & marketing stories in your inbox?

Fast-growing Products I’m excited about

Working on a World-Class Employee Onboarding Solution

What Others Say About Aatir

Areas I Excel at

Wireframing

Spec Writing

Content Strategy

Email Marketing

Presentations

My Preferred Tech Stack

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