I help teams unlock the true potential of their products

Hi there! I’m Aatir - a Product & Marketing geek that helps teams and individuals build better products & grow them faster.

Get in touch

I’m a man of many hats

In my decade-long career, I've added value to teams in a variety of functions like Product Management, Product Marketing, Sales Enablement & more.

How do I help teams?

How do I help individuals?

Career Advice
If someone is planning to enter Product Management or Online Marketing and is unsure what to expect and if it’s the right move, I can clear some air on that.
Product Management Discussion
I can assist Product Managers when they need help with a specific problem, user story or process.
Marketing Brainstorming
I help product marketers think about how to go about growth and specifically promote a new product, feature or service in a meaningful way.

Industries I specialize in

Recruitment Technologies
e.g. sourcing, applicant tracking, video assessments, employee onboarding
Online Events Platforms
e.g. virtual career fairs, online trade shows, virtual conferences
B2C Classifieds
e.g. automobile portals, general classifieds, community building

What I’m Writing About These Days

Past Projects

PAKWHEELS.COM         2009-2011

Grew an Automobile Marketplace to National Dominance

ACHIEVEMENT
Doubled traffic to 1.3 Million Uniques/month in 24 months
TECHNIQUES USED
SEO, Improving Search UX, Enhancing Product Design
YALLAMOTOR.COM            2011 - 2013

Led Launch of a Top Auto Classifieds in the Middle East

ACHIEVEMENT

Took the website to 50K uniques/month in 6 months after launch and entered top 3 car review sites in MENA.
TECHNIQUES USED

Market Research, Rapid Prototyping, SEO, SEM

What I’m currently involved in

TALENTERA         2014 - CURRENT

Managing one of MENA’s leading applicant tracking systems

ACHIEVEMENT
Designed premium features like Requisitions, Scorecarding & Onboarding tools, enabling upsells resulting in multiple 6-figure deals
TECHNIQUES USED
Competitive Research, Product Design, Specs, Wireframing
vFAIRS                 2014 - CURRENT

Building Rapid Growth for a leading Virtual Events Platform

ACHIEVEMENT

Led the online marketing unit and grew lead generation from zero to 500+ enterprise-level sales qualified leads every month. 
TECHNIQUES USED

Content Marketing, Email Marketing, SEM, PR, Social Media, Copywriting.

Fast-growing Products I’m excited about

AFTERHIRE         2018 - CURRENT

Working on a World-Class Employee Onboarding Solution

ACHIEVEMENT
Led a product team to build a highly configurable employee onboarding solution that sold to 11 enterprise customers (1,000 employees+) in the Middle East in the first 12 months of operations. 
TECHNIQUES USED
Competitive Research, Prototyping, Product Management, Email Marketing

What Others Say

Aatir set the tone of his work by being quick, insightful and detailed on his first product management task at Confiz. From then on, he continued to push the boundaries and work closely with development, beyond what was required of him as a product manager. Aatir is an exceptional Product Manager.
Syed Ali
7Vals
Aatir is naturally inclined to do product management. He knows where to look for to conduct complete in-depth market research and has a gifted sense of UI/UX/Feature design. His work at our company was greatly appreciated by peers, seniors and juniors. Aatir takes on new challenges with utmost motivation and takes complete ownership and responsibility of completing those challenges. He also possesses a pleasant personality and is easy going -- gels very well in a team environment.
Zartash Afzal Uzmi
Confiz Solutions

Areas I Excel at

Wireframing

Spec Writing

Content Strategy

Email Marketing

Presentations

My Preferred Tech Stack