Objectives and Key Results

Do this exercise today:

Ask every member of your team to describe who the audience of your product is & what problem you solve for them.

You'll likely hear different responses.

I often hear that's a bad thing.

Is it?

It's quite natural for team members to have different perspectives.

Why? Because your customers are diverse in that way too.

Most products don't have a single target persona & the primary reasons for buying a product varies from person to person.

Some buy Apple products primarily because they are intuitive. Others buy them for their ecosystem.

Some buy Tesla mainly because it's eco-friendly. Others buy it because of lower maintenance costs.

However, one thing the team must be aligned on is the definition of success.

What indicators tell us we're on the right path? How do we know we made a dent in the world?

Without a common north star, establishing truths becomes a challenge.

‍

Litmus test: if people know what achievements win them an office party, then that's a sign of a team with a common purpose.

‍

So, how do you establish a common goal for your crew?

‍

Answer: OKRs.

‍