Keep an Ambitious and Wide Product Vision Statement

Craigslist was the mothership of online industries. That was before all the unbundling started.

Ventures like Airbnb, Indeed, Stubhub & Etsy started slicing their market share by launching portals that focused on specific verticals.

Something similar happened in the enterprise space. Companies moved away from complex in-house implementations in favor of standalone SaaS platforms like Salesforce, Wordpress, Marketo etc. - stitched together with Zapier glue.

But it seems we're now moving back to the era of consolidation.

B2B: HubSpot is also a CMS now. Mailchimp moved into social ads. Shopify has email marketing. Slack supports calls.

B2C: Careem & Gojek are focusing on super apps. Noon has entered food.

In fact, new players are now starting with that model in mind e.g. Kajabi launched with a CMS, marketing stack & e-commerce engine for online courses all rolled into one.

In the past, it was a lot about "playing nice with others" through integration stories. Sure, there's still some of that.

However, the next frontier seems to be to deliver the entire ecosystem. Develop kingdoms. Own it all. Much like Apple.

So, keep an ambitious & wide product vision statement. If you happen to hit traction & scale, it'll help you decide which way to bundle.