Inbound Marketing Tips

Writing the most number of blogs isn't equal to inbound marketing.

Investing in one good piece can work better than several mediocre ones. Focus more on fulfilling an in-demand knowledge gap.

We once took 3 weeks to carefully craft a single pillar page that brought us super-qualified leads. The ROI was colossal.

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Think more about:

1. Structure: Ideate with topic clusters in mind. Pick a subject area you want to own and produce content around that.

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2. Purpose: Write to solve a problem or expand knowledge, not to fill pages.

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3. End goal: If you want to create "shareable" content, go for original, unique research with depth and repurpose.

If you want rankings, then go for breadth & coverage. Answer the unanswered.

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4. Impression: The headline is really a make or break element. Put 80% of your time there.

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5. Simplify: Write with a 10-year old in mind. The more inclusive your style is, the better it will resonate.

How? Make use of AAAI - Analogy, Anecdotes, Antonyms (to contrast) and Illustrations.

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6. Design: Not just visuals. Your blog should be easy on the eyes. Use paragraphs, white spaces, sections.

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7. Iteration: Rather than creating new pages, invest in improving those that already rank well. Piggyback on the success of content that clicked.

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