How to Sell Yourself Effectively

Heard of Brock Lesnar?

He's a WWE superstar that took the franchise by storm in the 2000s, eventually becoming their longest reigning wrestling champion.

While Brock was an exceptional performer in the ring, his ability to woo the crowd on the mic left a great deal to be desired.

He would stutter in promos. And in the WWE, a wrestler's mic time can make or break how he fares with the audience.

The solution
‍

Paul Heyman.

Paul Heyman was paired with Brock as his in-ring promoter. Paul would lead all his promos, build hype, trash talk on his behalf & acted as his mouthpiece.

Paul's savvy representation of Brock was a critical detail to get him noticed & make an impression on the fans.

Now, I see these feel-good statements on LI like:
- "If someone rejected you based on a resume, they don't know what their missing" or
- "a PDF file doesn't define you".

Of course, rejection is part & parcel of life.

However, you can't blame employers if you carry a resume that poorly represents you.

Selling yourself effectively is your duty. Whether you opt for a resume service or build your personal brand through content, you control how you're advertised.

You may be a Brock of your trade, but realizing that you need a Paul is equally important.