How to Generate Marketing Qualified Leads

What's the most effective way to convert a marketing qualified lead that just came in into a demo meeting?

Drastically reduce the time it takes to get back.

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Think about it.

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Your prospect just finished submitting your inquiry form. They are still in a favorable state of mind.

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Follow up instantly using their preferred mode of communication.

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Empower them with sales collateral (short videos work amazing) that fuels the excitement further.

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Make it super easy to setup the call. Use meeting links with calendars that have multiple slots open.

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Remind them (via email/SMS) before the meeting to deflect no-shows.

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In other words, as soon as that lead comes through, keep them on their toes and yourself on top of their mind.