Examples of Delightful Customer Experiences on the Web

To make the business flywheel faster, you don't necessarily have to spend tons of funds on sales and marketing efforts. Crafting a memorable and delight customer experience wins you positive word-of-mouth that speeds up inbound user acquisition automatically and takes the pressure of lead generation units. It needs to be a part of the core strategy of any web product for it to gain mass traction.

In this presentation, I go through some of the common design patterns and aspects B2C and B2B web applications employ to wow their customers and deliver value in a compelling manner.

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