Effective Dogfooding Vs. Playing Around

Aatir Abdul Rauf

By 

Aatir Abdul Rauf

Published 

Aug 7, 2022

Effective Dogfooding Vs. Playing Around

Most product managers don't get dogfooding right.

Let me explain.

There are 2 types of people who wear glasses. Those who:

1- Wear prescription glasses (like me).
2- Wear them as a fashion statement.

A few years ago, I was at the mosque with a friend. We both were type 1 with terrible eyesight.

My friend happened to place his glasses on the floor while praying.

After the prayers ended, a chap who seemed to be in a hurry, rushed in front us &...

CRUNCH.

Bye bye glasses.

Now, being type 1, I felt his pain.

I feel handicapped without my glasses.

The blurred vision, difficulty in finding things, inability to view screens. It's quite limiting.

However, what if I was type 2?

Sure, I'd probably feel sorry but wouldn't be able to relate as deeply.

Why?

Because I would have never experienced my quality of life taking a nosedive without glasses.

I'd be annoyed but it wouldn't prevent me from doing things I care about.

That's the difference between effective dogfooding & playing around.

But wait.

What if I can't test my product that way?

Well, the least the type 2 guy can do to relate is to ask several questions about how it feels like.

Better yet, simulate that life. Use an out-of-focus camera & view the world with those lens.

Subscribe to Aatir's Newsletter

Weekly Product Management & Marketing Insights in your inbox

Behind Product Lines

The unfiltered truth about the wonders & perils of product management marketing & growth in practice.

Related Posts