Determine Your True Point of Core Differentiation

You don't begin a SaaS product before nailing your core differentiation point. It's not just about solving a problem.

It's about solving it better than anyone else.

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Typically, a differentiator falls in one of these categories:

1. Cut Time

e.g. Uber cuts down the time to get a ride to go from point A to B.

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2. Reduce Effort

e.g. Mailchimp eliminates the hassle of designing, configuring & dispatching email campaigns.

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3. Reduce Costs

e.g. Airbnb offers cheaper and interesting lodging experiences than expensive hotels.

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4. Present New Possibilities

e.g. Snapchat gave an avenue for teenagers to post without fear with ephemeral messaging & augment photos with filters.

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5. Access to Knowledge

e.g. Duolingo offers a unique avenue to pick up a new language. Moz has a vibrant SEO community.

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6. Status / Prestige

e.g. Youtube and TikTok give you access to a wide audience to promote your personal brand & monetize.

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7. Localization

e.g. Gojek offers a super app that is localized to the Indonesian market.

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8. Support

e.g. vFairs provides a highly responsive service that provides peace of mind during event setup.

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9. Self-Actualization

e.g. Miro and Canva give you a platform to give substance to your ideas without depending on design expertise.

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