A Fine Line Between Interruptive and Content Marketing

Interruptive marketing emotional journey:

1. "Ah, I've been waiting for this video. Click. "

2. * laughs, giggles, joyful tears *

3. * Suddenly, Ad pops up. *

3. "Oh gosh this is so annoying."

4. * patiently waits for skip button to show up *

5. "Back to my show!"

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Content marketing emotional journey:

1. "Man, how do I solve this problem?"

2. * does a Google search *

3. "Hey, this article has some great ideas."

4. "Oh, they've written about other topics I care about too."

5. "Woah, they're answering questions I didn't even know to ask."

6. * subscribe to newsletter *

7. "Wow. These guys know their stuff."

8. "Oh, they have a product that solves these issues?"

9. "They seem totally legit. I'd love to see how their product can help. Sign me up."

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You can choose to beg for attention with interruptive ad techniques. Or BE the attention with content marketing.

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Your choice.

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