5 Mistakes I made as a Product Manager

Aatir Abdul Rauf

By 

Aatir Abdul Rauf

Published 

Aug 7, 2022

5 Mistakes I made as a Product Manager

Here are 5 mistakes I made as a Product Manager (among several others!):

1. I unintentionally made myself the customer by taking decisions based on personal bias, preferences & "gut" assumptions.

Lesson: Talk to customers & look at the data.

2. I was insecure to admit to the team that "I didn't know" something. Thus, I'd force some interpretation of the data & deliver a verdict.

Lesson: It's OK not to know something. It promotes your desire to actually research, survey & experiment to become more informed.

3. I thought copying the user experience, design aesthetic & user flow of an established product would work like a charm on mine.

Lesson: Every product is unique in some way. While you can certainly use inspiration from others, execution always requires a tailored approach. Also, don't always let the status quo influence your own creativity.

4. I focused more on cranking out a lot of features (without a go-to-market plan) & ignored optimizing existing ones.

Lesson: Throwing features at users without a plan to educate/onboard them is a recipe for doom. Also, don't abandon a feature after release.

5. I'd prioritize features based on the "loudest" voices in the room.

Lesson: Establish a common, objective criteria to assess the value of a user story.

Subscribe to Aatir's Newsletter

Weekly Product Management & Marketing Insights in your inbox

Behind Product Lines

The unfiltered truth about the wonders & perils of product management marketing & growth in practice.

Related Posts