4P Checklist for Product Managers

Aatir Abdul Rauf

By 

Aatir Abdul Rauf

Published 

Aug 7, 2022

4P Checklist for Product Managers

Question: I joined a new company as a sole Product Manager. What should I be doing in the first 30 days?

Here's a 4P checklist with some non-obvious pointers:

PRODUCT

- Use the product yourself. Be insanely curious about things & don't be shy to ask questions. Take notes but don't advertise them yet.

- Read prior docs, business plans etc.

- Interview customers. Don't limit yourself to power users. Get a hold of someone who signed up yesterday as well.

- Identify doc gaps e.g. if vision, strategy etc. are missing, queue that up in your task log.

- Metrics! WAUs, Churn, NPS etc.

PEOPLE

- Talk to everyone in your 360. Manager, devs, design, marketing etc.

- Listen actively to how they describe the product, their process, perspectives & priorities.

- Forge a bond. Get to know them personally. Hear their backstory & share yours. Develop an inside joke.

PROCESS

- Figure out communications. Frequency of meetings? Slack?

- What project management flavor do they use? Any rituals in play?

- Get access to the project tool & review the past 4 sprints. Gauge velocity.

- Enroll yourself on key email chains.

PLANNING

- Share a presentation with your findings to the team

- Sell a few project processes to add

- Collaborate on a 60-day roadmap

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