3 Under-Rated Retention Hooks

If you're building a B2B SaaS platform, there are 3 under-rated retention hooks that prove to be incredibly useful:

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1. Team Hook

If only a single person from a company uses you, you're one click away from churn.

This is why top SaaS bake in team invitation flows in their user onboarding. The more people involved from a company, the higher the exit friction, primarily because there is more effort involved in transitioning a crowd.

But what if you sell a design tool and there's only one designer on a team?

Get creative. For example, Invision made their tool accessible to everyone from the CEO to an intern by turning it into a collaborative workspace.

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2. Native Data Hook

The more data you accumulate, the higher the barrier to exit.

But can't they always migrate the data?

Not if you have data specific to your solution that doesn't migrate easily.

e.g. a tool like Mailchimp works with tags, dynamic segments, custom templates, placeholders etc. that you can't just import into a CSV.

This isn't FOMO. This is FOLD - fear of losing data.

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3. Ecosystem Hook

The more subsystems your product talks to in a client's tech stack, the harder it will be to dislodge. Ready-made Integrations or an app marketplace go a long way to ensure this.

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