Online food delivery sales, now catalyzed by the pandemic, are expected to catapult to $223 Billion in a couple of years.
Needless to say, this makes it necessary for every restaurant to establish a digital presence.
However, while most outlets are on marketplaces to gain access to a wide user base, owning a direct online ordering channel will become far more important in the long run.
1. Profitability. Instead of dishing out sizable commissions, owning the delivery channel allows you to extend margins.
2. Growing a CRM that opens the door to retargeting, flexible retention campaigns, relationship building & personalization.
3. Funneling in prospects into your branded website or mobile app affects conversions as you lock out distractions & competitor choice.
4. Over time, you build a goldmine of data & insights that can feed your recommendation engines & predictive analytics to calibrate pricing, copy, imagery, combos & offers.
Thus, restaurants will need to seriously consider SaaS platforms that let them develop this online sales channel with ease, reasonable cost & configurability.
Ex: the MENAP-focused Blinkco.io are making massive strides with their online delivery solution by equipping restaurants & groceries with a digital arm.