Viktor & Feroz are on a mission to build better homes for people but have different enabling strategies.

Viktor's plan is to build sustainable homes that cost less to run.

Feroz aims for cozy smart-homes to make living enjoyable.

At times, their choices converge.

e.g. both want to install wall insulation to keep the rooms warm in the winters.

But, at other times, their priorities differ.

Ex: After the basic structure is up, Viktor intricately plans the solar panel setup. Feroz, on the other hand, focuses on a wifi relay to ensure full wall to wall coverage.

This shows how a Product strategy guides choices even before you dive into a prioritization framework.

Note that the debate is NOT whether solar panels are more "valuable" than internet coverage when building a home.

It's about what feature aligns better with their respective strategy.

What would happen with no strategy?

Viktor might decide to add a water fountain because it "looks nice" & Feroz installs an extravagant chandelier to add an air of luxury.

=> Impulse selection of features

This is how teams without a strategy slip into building random features.

A product strategy is the track your product train runs on.

Don't leave your station without one.